Marketing Research – alle Bücher

Alan Wilson
Marketing Research

This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.

Erscheint bald

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Alan Wilson
Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

lieferbar ab 5.3.2026.

Buch

Jörg Koch, Florian Riedmüller
Marktforschung

De Gruyter Studium

Das etablierte Lehrbuch vermittelt in der 9. Auflage in anwendungsorientierter Form die zentralen Begriffe und Methoden der Marktforschung.Das Buch ist aufgeteilt in drei Teile: Methodische Grundlagen, pr…

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Mona Wiezoreck
Gründen aus der Arbeitslosigkeit

¿ Aus der Krise eine Chance machen - der Weg in die Selbstständigkeit!Arbeitslos? Unzufrieden im Job? Oder einfach bereit für etwas Neues? Mona Wiezoreck zeigt, wie du aus einer schwierigen Situation hera…

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Key Developments in International Marketing

International marketing (IM) is a core disciplinary area within the broader international business (IB) field. This book revisits 7 highly cited articles from the Journal of International Business Studies…

lieferbar innerhalb 2-3 Wochen

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Stephanie Marsh
User Research

Many businesses are rooted in creating desirable products and services for users, but fail to consider the consumer. How can they create products and services that work for users? This book has the answer…

lieferbar ab 30.12.2025.

Buch

Malcolm Gladwell
Revenge of the Tipping Point

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with "curiosity and humor" in this New York Times bestseller that reframes the lessons of The T…

lieferbar innerhalb 1-2 Wochen

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Paul Hague
Market Research in Practice

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview …

lieferbar ab 30.12.2025.

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Encounters at the Counter

"This volume focuses on interactions in shops, exploring the dynamics of conversation between sellers and customers. Beginning with the emergence of a 'need' for a product before the request to a sel…

lieferbar innerhalb 1-2 Wochen

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Nasir Salari
Advanced Marketing Analytics

This textbook takes students on a comprehensive learning journey on more advanced concepts and techniques in marketing analytics, offering support to those with little to no coding experience.Advanced Mar…

lieferbar ab 31.3.2026.

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Market Studies

Market studies is a newly emerging field dedicated to understanding the origins, core concepts, theories and methods currently being used and developed to examine markets in the making. Providing a unique…

lieferbar innerhalb 1-2 Wochen

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Allison J Steinke, Haseon Park
Brand Thinking

Introducing students to core brand concepts of belief system, growth, strategy, and social influence, this book provides a strategic framework for creating, refining, and sustaining responsible, believabl…

lieferbar ab 11.12.2025.

Buch

Allison J Steinke, Haseon Park
Brand Thinking

Introducing students to core brand concepts of belief system, growth, strategy, and social influence, this book provides a strategic framework for creating, refining, and sustaining responsible, believabl…

lieferbar ab 11.12.2025.

Buch

Sharon Gai
How to Do More with Less

An honest, practical strategy guide to working in a world transformed by AI.In today's workplace, news about artificial intelligence can feel overwhelming. With headlines swinging between promises of utop…

lieferbar ab 10.3.2026.

Buch

Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar ab 8.1.2026.

Buch

Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar ab 8.1.2026.

Buch

Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

lieferbar innerhalb 1-2 Wochen

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Vithala R. Rao
Applied Conjoint Analysis

Springer Texts in Business and Economics

This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a …

lieferbar ab 25.11.2025.

Buch

Andy Headington
Digital Marketing for Travel Brands

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to campaign planning, through to execution and measurement, there are many stages for the…

lieferbar ab 27.1.2026.

Buch

Mark Kaffenberger
Bad Boss Breaking

Viele Unternehmen leiden unter den Auswirkungen veralteter Führungsstile : mangelnde Motivation , ineffiziente Teams und verlorenes Vertrauen . Die Erwartungen der Mitarbeiter entwickeln sich weiter, doch…

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